It's easy to be stressed out by marketing when you don't have a plan in place for what to post, when, and where. In this pre-recorded workshop, I share my stress-free, step-by-step process for creating a marketing plan for the year.

Here's what you can expect in this 1-hour workshop:

1. Reconnect to the "why" of your business.
2. Evaluate what worked last year.
3. Define your big picture goals, launches, and events for this year (or next year).
4. Add these things to your marketing calendar (either in the workbook or Google Sheets templates).
5. Add holidays & themes to the your marketing calendar.
6. Brainstorm "evergreen" content ideas and add these to your marketing calendar.
7. Put it all together and make an action plan to start creating your content.
8. Bonus! Discover a few of my favorite tools for planning, designing, and scheduling social media posts.

A marketing planning workbook + Google Sheets planning templates are included.

Note: this workshop was recorded in 2022, but all of the advice and workbooks are applicable and usable for any year.

But it's not January. Am I too late to make a yearly marketing calendar?

Heck no! It is never too late to start creating a marketing plan or content calendar. If you missed making one at the beginning of the year when "everyone else" seems to be doing it - that's okay! Better to start in June than stress yourself out without a plan while you wait until next January, right? That's crazy! So if it's already partway through the year and you're just getting started - be proud of yourself for committing to doing it now, and don't worry about what "everyone else" is doing or has already done. You got this!