Not sure what to post on Instagram today? Or what to send your email subscribers? Let's make a plan.
It's easy to be stressed out by marketing when you don't have a plan in place for what to post, when, and where. In this pre-recorded workshop, I share my stress-free, step-by-step process for creating a marketing plan for the year.
Here's what you can expect in this 1-hour workshop:
- Reconnect to the "why" of your business.
- Evaluate what worked in 2021.
- Define your big picture goals, launches, and events for 2022.
- Add these things to your 2022 marketing calendar (either in the workbook or Google Sheets templates).
- Add holidays & themes to the 2022 marketing calendar.
- Brainstorm "evergreen" content ideas and add these to your marketing calendar.
- Put it all together and make an action plan to start creating your content.
- Bonus! Discover a few of my favorite tools for planning, designing, and scheduling social media posts.
A marketing planning workbook + Google Sheets planning templates are included.
But it's not January. Am I too late to make a yearly marketing calendar?
Heck no! It is never too late to start creating a marketing plan or content calendar. If you missed making one at the beginning of the year when "everyone else" seems to be doing it - that's okay! Better to start in June than stress yourself out without a plan while you wait until next January, right? That's crazy! So if it's already partway through the year and you're just getting started - be proud of yourself for committing to doing it now, and don't worry about what "everyone else" is doing or has already done. You got this!